Changes

= Lesson 38 - Sociological Benefits And Economic Ramifications Of The Avoidance Of Junk Foods =

= Lesson 38 - Sociological Benefits And Economic Ramifications Of The Avoidance Of Junk Foods =

== Introduction ==

== Introduction ==

Junk foods are more than just something to eat. They also represent money, profits, past emotional associations, childhood indulgences, and high-power advertising.

Junk foods are more than just something to eat. They also represent money, profits, past emotional associations, childhood indulgences, and high-power advertising.

If you want to wean yourself, your friends, and your clients away from health-de- stroying junk foods, then you must also understand the true nature of junk food addic- tion. You must learn how junk food is promoted, and why we allow ourselves to become willing addicts to food that supplies no nutrition or fulfills no need in the human diet. In short, you must learn about the economical and psychological aspects of junk food.

If you want to wean yourself, your friends, and your clients away from health-de- stroying junk foods, then you must also understand the true nature of junk food addic- tion. You must learn how junk food is promoted, and why we allow ourselves to become willing addicts to food that supplies no nutrition or fulfills no need in the human diet. In short, you must learn about the economical and psychological aspects of junk food.

38.1.2 The 50% Junk Food Diet

=== The 50% Junk Food Diet ===

 

More than half of all foods eaten by the typical American are junk foods. A junk food in this case means a food that is exceptionally high in sugar, fat or salt and supplies little or no nutrition. In short, a junk food consists largely of calories and little else.

More than half of all foods eaten by the typical American are junk foods. A junk food in this case means a food that is exceptionally high in sugar, fat or salt and supplies little or no nutrition. In short, a junk food consists largely of calories and little else.

Still, it is hard to believe that one out of every two bites eaten is a mouthful of junk food. Yet, it is true. Here’s what the typical American ate last year:

Still, it is hard to believe that one out of every two bites eaten is a mouthful of junk food. Yet, it is true. Here’s what the typical American ate last year:

38.1.3 Junk Food Consumption of the Average American (Per Year)

=== Junk Food Consumption of the Average American (Per Year) ===

{| class="wikitable"

{| class="wikitable"

|1. Refined white sugar 100 pounds

|1. Refined white sugar 100 pounds

No, junk foods are eaten for two basic reasons: 1) they are highly visible, heavily advertised and are a cornerstone of this nation’s food dollar; and 2) junk foods exert a subtle but powerful psychological appeal for the user of such foods.

No, junk foods are eaten for two basic reasons: 1) they are highly visible, heavily advertised and are a cornerstone of this nation’s food dollar; and 2) junk foods exert a subtle but powerful psychological appeal for the user of such foods.

38.2. The Economics Of Junk Food

== The Economics Of Junk Food ==

 

 

 

 

 

Junk foods exist today for only one reason: they are highly profitable. Because they can be marked up so heavily over the costs of production, junk foods put millions of dollars into the pockets of manufacturers.

Junk foods exist today for only one reason: they are highly profitable. Because they can be marked up so heavily over the costs of production, junk foods put millions of dollars into the pockets of manufacturers.

* 55 cents goes for processing and profit-markup

* 55 cents goes for processing and profit-markup

* 6 cents is for additives, preservatives and colorings

* 6 cents is for additives, preservatives and colorings

* 10 cents is for the actual food in the product  In contrast, for every dollar spent on produce and natural foods (like whole grains, nuts, seeds, dried fruits), about 65 cents goes for the actual food cost and the remaining for transportation and retail markup. Not only does the consumer of junk and processed foods pay in terms of health and well-being, he is also spending 5 to 20 times as much as he should for the actual food. Here’s another example: a popular “food” developed a few years ago was called “Shake ‘n Bake.” It was a food crust or covering put on chicken, fish and so on. It sold for $2.63 per pound. It was mostly wheat flour, with a few artificial spices and coloring, that could be purchased for 15 cents a pound for its raw ingredients. The consumer was paying the extra $2.48 for television advertising and promotion.  It’s the advertising and packaging that make junk foods so expensive and so prof- itable. In fact, without mass advertising, there would probably be no junk foods. An un-

* 10 cents is for the actual food in the product  In contrast, for every dollar spent on produce and natural foods (like whole grains, nuts, seeds, dried fruits), about 65 cents goes for the actual food cost and the remaining for transportation and retail markup.

Not only does the consumer of junk and processed foods pay in terms of health and well-being, he is also spending 5 to 20 times as much as he should for the actual food.

derstanding of the junk food problem, then, requires an understanding of the advertising and promotion of this food.

Here’s another example: a popular “food” developed a few years ago was called “Shake ‘n Bake.” It was a food crust or covering put on chicken, fish and so on. It sold for $2.63 per pound. It was mostly wheat flour, with a few artificial spices and coloring, that could be purchased for 15 cents a pound for its raw ingredients. The consumer was paying the extra $2.48 for television advertising and promotion.  It’s the advertising and packaging that make junk foods so expensive and so prof- itable. In fact, without mass advertising, there would probably be no junk foods. An understanding of the junk food problem, then, requires an understanding of the advertising and promotion of this food.

 

Of all the products sold in this country, food is the most ideally suited to manipu- lation and deception. The consumer has a limited ability to evaluate the effects of food processing on its nutritional value. He has no idea about the long-term effects of food additives on his health. He cannot verify any of the claims made by the advertising.

Of all the products sold in this country, food is the most ideally suited to manipu- lation and deception. The consumer has a limited ability to evaluate the effects of food processing on its nutritional value. He has no idea about the long-term effects of food additives on his health. He cannot verify any of the claims made by the advertising.

Studies have shown that it does not matter how nutritious a food may be or even how good it tastes. It is advertising alone that sells a food product, and it is primarily the junk foods and the nonfoods that are advertised the heaviest.

Studies have shown that it does not matter how nutritious a food may be or even how good it tastes. It is advertising alone that sells a food product, and it is primarily the junk foods and the nonfoods that are advertised the heaviest.

38.2.3 Partners In Crime

=== Partners In Crime ===

 

The manufacturers and advertisers of junk food are not the only ones to blame for our nation’s ill health. Economics dicates that chain supermarkets and grocery stores must also be aggressive partners with the producers of junk food.

The manufacturers and advertisers of junk food are not the only ones to blame for our nation’s ill health. Economics dicates that chain supermarkets and grocery stores must also be aggressive partners with the producers of junk food.

That’s right, your friendly neighborhood grocer is simply another of the links in the junk food chain—foods that the Senate Committee on Human Health and Nutrition say contribute to 6 out of 10 of the leading causes of death in this country.

That’s right, your friendly neighborhood grocer is simply another of the links in the junk food chain—foods that the Senate Committee on Human Health and Nutrition say contribute to 6 out of 10 of the leading causes of death in this country.

38.2.4 Surviving The Supermarket Jungle

=== Surviving The Supermarket Jungle ===

 

More than 50% of all purchases made in a supermarket are done on a whim. You don’t go to a grocery store with the conscious thought of buying frozen brownies or but- terscotch chip cookies. The designers of supermarkets know this, and consequently they stack all of the high-profit junk foods in front of the consumer so it is impossible to avoid seeing them.

More than 50% of all purchases made in a supermarket are done on a whim. You don’t go to a grocery store with the conscious thought of buying frozen brownies or but- terscotch chip cookies. The designers of supermarkets know this, and consequently they stack all of the high-profit junk foods in front of the consumer so it is impossible to avoid seeing them.

There are two ways to handle this situation. The best way is simply to refuse to ever buy or eat such products. If junk foods are never a part of your diet, you’ll never be tempted to buy them. Even if you eat them only on rare occasions, the potential for buy- ing them will still remain. The second way is to make a list before you go shopping. Then refuse to buy anything not on your list, and always shop alone—without a spouse or begging children.

There are two ways to handle this situation. The best way is simply to refuse to ever buy or eat such products. If junk foods are never a part of your diet, you’ll never be tempted to buy them. Even if you eat them only on rare occasions, the potential for buy- ing them will still remain. The second way is to make a list before you go shopping. Then refuse to buy anything not on your list, and always shop alone—without a spouse or begging children.

38.3. Junk Food Tactics

== Junk Food Tactics ==

 

 

 

Not only does the junk food industry aggressively promote health-destroying foods through advertising, but they defend them with a barrage of propaganda, misinforma- tion, and outright lies. Much of this propaganda is aimed at children and concerned par- ents.

Not only does the junk food industry aggressively promote health-destroying foods through advertising, but they defend them with a barrage of propaganda, misinforma- tion, and outright lies. Much of this propaganda is aimed at children and concerned par- ents.

# “Candy helps fight fever and can prevent vomiting and diarrhea.”

# “Candy helps fight fever and can prevent vomiting and diarrhea.”

# “Candy is not the cause of cavities, but the lack of hard chewing causes tooth decay.” Not to be outdone, the National Soft Drink association passes out literature to chil- dren and high school athletes that tell them “soda drinks are a good source of water.” A better source of water is water itself—but then, you can’t sell pure water for a hefty profit under some brand name.  Finally, read what the Hershey Foods Corporation has to say about proper nutrition in their “Nutritional Information” handbook: “Calories are important, and foods which supply only calories can, if used correctly, contribute to good nutrition.” Of course, one of the highest calorie, no-nutrition foods is white sugar—a chief ingredient in this man- ufacturer’s products. 38.3.2 The Great Fortification Rip-off Besides deceptive advertising and outrageous propaganda, the junk food industry de- fends its products by emphasizing the added nutrients these products contain. “Fortified” candy bars and cereals are used to lure consumers into thinking that they might be get- ting a little nutrition among the garbage. Here’s how it works. Junk food manufacturers know that their products have no nu- tritional value and that their foods are open to attack by nutritionists. To head off such criticism, they often add vitamins and minerals to their products. Thus we have sugary bits of cereal that claim to supply 100% of all our vitamin and mineral needs. There are candy bars that give us “10% of all 19 nutrients” that we need.  Adding inorganic and useless vitamins and minerals to junk food is a cheap process. You can turn a box of sugared, processed cereal into a daily vitamin pill by adding about two cents worth of additives. In turn, these fortified junk foods are then marked up 15 to 25 times what it costs to add these useless vitamins and minerals. Fortified junk foods still have the white sugar, the saturated fats, the high salt con- tent, and the empty-calories. The consumer is fooled by two cents of added minerals and vitamins. Even worse, the so-called “extra” vitamins and minerals which were added to the junk food cannot be used anyway. They are inorganic chemicals, just like the other additives and the preservatives already laced through the destructive foods. 38.3.3 Hooking the Kids Children are the helpless members of out society. And they are the biggest target for the junk food pushers. Children know nothing about nutrition or the necessity of eating wholesome foods. They receive most of their knowledge from television programming and advertising.  Junk foods are advertised on children’s television shows at the rate of 20 times per hour—certainly enough to qualify it as brainwashing. Robert B. Choate, a television crit- ic, told a Senate investigating committee, “When you take a child who sits in front of Saturday TV and hears sugar, sugar, sugar, chocolate, chocolate, chocolate, he picks up a habit that is going to last all his life.”  “Get’em while they’re young” is the attitude of the sugar cereal and candy manufac- turers. And they’re successful. The Surgeon General’s Scientific Advisory Committee found that junk food products advertised on television are more frequently requested by children than any other products, including toys.  “Television advertising,” says Dr. Judith J. Wurtman and author on children’s nutri- tion, “is probably the most persistent force undermining good- eating habits.” One father who became concerned about his children’s health threw away his television set after he became tired of salesmen in my living room telling lies to my children.” Maybe you don’t want to go that far, but here are some things you can do to counter the effects of junk food advertising on children.

# “Candy is not the cause of cavities, but the lack of hard chewing causes tooth decay.”

Not to be outdone, the National Soft Drink association passes out literature to chil- dren and high school athletes that tell them “soda drinks are a good source of water.” A better source of water is water itself—but then, you can’t sell pure water for a hefty profit under some brand name.  Finally, read what the Hershey Foods Corporation has to say about proper nutrition in their “Nutritional Information” handbook: “Calories are important, and foods which supply only calories can, if used correctly, contribute to good nutrition.” Of course, one of the highest calorie, no-nutrition foods is white sugar—a chief ingredient in this man- ufacturer’s products.

 

=== The Great Fortification Rip-off ===

Besides deceptive advertising and outrageous propaganda, the junk food industry de- fends its products by emphasizing the added nutrients these products contain. “Fortified” candy bars and cereals are used to lure consumers into thinking that they might be get- ting a little nutrition among the garbage.

 

Here’s how it works. Junk food manufacturers know that their products have no nutritional value and that their foods are open to attack by nutritionists. To head off such criticism, they often add vitamins and minerals to their products. Thus we have sugary bits of cereal that claim to supply 100% of all our vitamin and mineral needs. There are candy bars that give us “10% of all 19 nutrients” that we need.  Adding inorganic and useless vitamins and minerals to junk food is a cheap process. You can turn a box of sugared, processed cereal into a daily vitamin pill by adding about two cents worth of additives. In turn, these fortified junk foods are then marked up 15 to 25 times what it costs to add these useless vitamins and minerals.

 

Fortified junk foods still have the white sugar, the saturated fats, the high salt con- tent, and the empty-calories. The consumer is fooled by two cents of added minerals and vitamins. Even worse, the so-called “extra” vitamins and minerals which were added to the junk food cannot be used anyway. They are inorganic chemicals, just like the other additives and the preservatives already laced through the destructive foods.

 

=== Hooking the Kids ===

Children are the helpless members of out society. And they are the biggest target for the junk food pushers. Children know nothing about nutrition or the necessity of eating wholesome foods. They receive most of their knowledge from television programming and advertising.  Junk foods are advertised on children’s television shows at the rate of 20 times per hour—certainly enough to qualify it as brainwashing. Robert B. Choate, a television crit- ic, told a Senate investigating committee, “When you take a child who sits in front of Saturday TV and hears sugar, sugar, sugar, chocolate, chocolate, chocolate, he picks up a habit that is going to last all his life.”  “Get’em while they’re young” is the attitude of the sugar cereal and candy manufac- turers. And they’re successful. The Surgeon General’s Scientific Advisory Committee found that junk food products advertised on television are more frequently requested by children than any other products, including toys.  “Television advertising,” says Dr. Judith J. Wurtman and author on children’s nutri- tion, “is probably the most persistent force undermining good- eating habits.” One father who became concerned about his children’s health threw away his television set after he became tired of salesmen in my living room telling lies to my children.” Maybe you don’t want to go that far, but here are some things you can do to counter the effects of junk food advertising on children.

1. Fightpropagandawithfacts.Nomatterhowyoungyourchildis,heorshecanunder- stand some basic facts like “Sugar will make your teeth rot and hurt” and “Fresh fruit makes you strong and healthy.”

1. Fightpropagandawithfacts.Nomatterhowyoungyourchildis,heorshecanunder- stand some basic facts like “Sugar will make your teeth rot and hurt” and “Fresh fruit makes you strong and healthy.”

Junk food addiction begins in childhood, and this is where the problem can be most easily handled.

Junk food addiction begins in childhood, and this is where the problem can be most easily handled.

38.4. Breaking The Junk Food Addiction

== Breaking The Junk Food Addiction ==

 

 

 

We cannot blame the entire junk food problem on the manufacturers and advertisers of these products. After all, if people did not eat such foods, they would never be kept in the marketplace. But people do eat junk foods. And they eat them almost compulsively, without regard to their health or to the innate harmfulness of these foods.

We cannot blame the entire junk food problem on the manufacturers and advertisers of these products. After all, if people did not eat such foods, they would never be kept in the marketplace. But people do eat junk foods. And they eat them almost compulsively, without regard to their health or to the innate harmfulness of these foods.

A successful avoidance and elimination of junk food from the diet requires efforts from two sides. First, a barrage of nutritional information and hard facts about the de- structiveness of these foods must be obtained. Second, the person’s psychological state must be evaluated and improved so that this addiction can be exposed and eliminated forever.

A successful avoidance and elimination of junk food from the diet requires efforts from two sides. First, a barrage of nutritional information and hard facts about the de- structiveness of these foods must be obtained. Second, the person’s psychological state must be evaluated and improved so that this addiction can be exposed and eliminated forever.

38.4.2 The Economic Benefits of Avoiding Junk Food

=== The Economic Benefits of Avoiding Junk Food ===

 

Nutritional arguments for the elimination of junk food may not be effective enough to wean people away from a poor diet. Almost everyone, however, understands the bene- fits of saving money. Eliminating junk food not only results in better health, but it means a real savings in the amount of money spent every day.

Nutritional arguments for the elimination of junk food may not be effective enough to wean people away from a poor diet. Almost everyone, however, understands the bene- fits of saving money. Eliminating junk food not only results in better health, but it means a real savings in the amount of money spent every day.

* 1 dozen doughnuts

* 1 dozen doughnuts

* 1 pound of cookies or sweets

* 1 pound of cookies or sweets

* 6 ounces of candy  1982 costs for such foods: $16 Notice that the above does not take into consideration any fast food eaten out or convenience foods prepared (such as frozen desserts, sugared cereals, etc.) The average spent on such foods per week varies greatly, but a conservative estimate of the costs of such foods per week is around $18. Not only do these junk foods and fast foods cost money to eat, but the after-effects of consuming such foods often results in additional money being spent. Indigestion, headaches, colds, hemorrhoids, colitis, and many other ailments may be traced to junk food consumption. The average person may spend another $5 per week just on “medi- cine cabinet” remedies or over-the-counter drugs for these illnesses that result from such foods. A year of junk food eating also typically results in about six new cavities and a tooth needing capping or pulling, according to figures from Army dentists. This translates into an average $10 per week for dental care. We still do not know the costs of medical expenses that accumulate because junk food eaters go to their doctors, nor can we accurately figure in how many lost days of work result from such a diet. Even so, the total costs of eating junk food for a year are impressive. Consider these ‘figures:  Annual Costs of a Junk Food Diet

* 6 ounces of candy   

1982 costs for such foods: $16

 

Notice that the above does not take into consideration any fast food eaten out or convenience foods prepared (such as frozen desserts, sugared cereals, etc.) The average spent on such foods per week varies greatly, but a conservative estimate of the costs of such foods per week is around $18.

 

Not only do these junk foods and fast foods cost money to eat, but the after-effects of consuming such foods often results in additional money being spent. Indigestion, headaches, colds, hemorrhoids, colitis, and many other ailments may be traced to junk food consumption. The average person may spend another $5 per week just on “medi- cine cabinet” remedies or over-the-counter drugs for these illnesses that result from such foods.

 

A year of junk food eating also typically results in about six new cavities and a tooth needing capping or pulling, according to figures from Army dentists. This translates into an average $10 per week for dental care.

 

We still do not know the costs of medical expenses that accumulate because junk food eaters go to their doctors, nor can we accurately figure in how many lost days of work result from such a diet. Even so, the total costs of eating junk food for a year are impressive. Consider these ‘figures:  Annual Costs of a Junk Food Diet

Junk foods $832

Junk foods $832

The next time someone says to you, “I’m just dying for a piece of that cake or pie,” you should let them know that that is just precisely what they are doing, and they are also paying dearly for this “privilege.”

The next time someone says to you, “I’m just dying for a piece of that cake or pie,” you should let them know that that is just precisely what they are doing, and they are also paying dearly for this “privilege.”

38.4.4 Kicking The Habit

=== Kicking The Habit ===

 

As we have seen, the junk food problem is not simply one of nutrition. Good nutri- tion is easy to teach, but is only partially effective in getting people away from their junk food habits.

As we have seen, the junk food problem is not simply one of nutrition. Good nutri- tion is easy to teach, but is only partially effective in getting people away from their junk food habits.

# Junkfoodsareveryexpensivetoeatintermsoftheactualnutritionprovided.Mostjunk foods have only about 10% of the food you are paying for. The rest is for pretty packag- ing, promotion, advertising and profits.

# Junkfoodsareveryexpensivetoeatintermsoftheactualnutritionprovided.Mostjunk foods have only about 10% of the food you are paying for. The rest is for pretty packag- ing, promotion, advertising and profits.

# Junk foods cost you twice. Once when you pay the overinflated prices for them and again when you pay the costs of ill health that they produce.

# Junk foods cost you twice. Once when you pay the overinflated prices for them and again when you pay the costs of ill health that they produce.

# AtypicaloverfedAmericanfamilycansaveanywherefrom$5,000to$10,000ayearif they eliminate all fast foods and convenience foods from their diets. This saving results from the actual costs of the junk food, the sick time lost because of them, and the inci- dental expenses of eating such foods.  Second, the person must be made aware of the psychological reasons for junk food addiction. He should be told that most eating patterns are based on emotional and not ra- tional decisions. Foods as a reward or punishment should not be used—neither for chil- dren nor adults.

# AtypicaloverfedAmericanfamilycansaveanywherefrom$5,000to$10,000ayearif they eliminate all fast foods and convenience foods from their diets. This saving results from the actual costs of the junk food, the sick time lost because of them, and the inci- dental expenses of eating such foods.   

Second, the person must be made aware of the psychological reasons for junk food addiction. He should be told that most eating patterns are based on emotional and not ra- tional decisions. Foods as a reward or punishment should not be used—neither for chil- dren nor adults.

Negative eating habits and poor choices sometimes result from a lack of self-esteem or self-worth. A person addicted to junk food may have other serious problems connect- ed with the personality or with social behavior. To eliminate junk foods from such a per- son’s diet, he or she must also embark upon an overall health program of improvement. They must view themselves in a different light, and consider themselves worthy of good health and sickness-free living.

Negative eating habits and poor choices sometimes result from a lack of self-esteem or self-worth. A person addicted to junk food may have other serious problems connect- ed with the personality or with social behavior. To eliminate junk foods from such a per- son’s diet, he or she must also embark upon an overall health program of improvement. They must view themselves in a different light, and consider themselves worthy of good health and sickness-free living.

The way to fight junk food addiction is through education. Tell your friends, your family and your clients about the nutritional inadequacies of these foods. Let them see the economic harm that also comes from consuming such foods. An approach to this problem on several levels—nutritional, economic, and psychological—can help most people end their romance with junk food and give them years of healthy and illness-free living.

The way to fight junk food addiction is through education. Tell your friends, your family and your clients about the nutritional inadequacies of these foods. Let them see the economic harm that also comes from consuming such foods. An approach to this problem on several levels—nutritional, economic, and psychological—can help most people end their romance with junk food and give them years of healthy and illness-free living.

38.5. Questions & Answers

== Questions & Answers ==

 

There’s one aspect of junk foods that you overlooked. The ecological benefits from avoiding all junk foods.

There’s one aspect of junk foods that you overlooked. The ecological benefits from avoiding all junk foods.

Eliminating junk foods from a person’s diet depends upon a three-fold ap- proach. First, intensive nutritional education. This is the rational appeal. Next, a concrete illustration of how much money can be saved if junk foods are eliminated (actual costs of the foods, expensive sicknesses caused by such foods, etc.). This is the material appeal. Finally, an explanation of the psychological factors in eating junk foods (how they serve as an emotional substitute, how they are used to “re- ward” or “punish.”) This is the emotional appeal. An education program of this sort is effective in breaking the junk food addiction.

Eliminating junk foods from a person’s diet depends upon a three-fold ap- proach. First, intensive nutritional education. This is the rational appeal. Next, a concrete illustration of how much money can be saved if junk foods are eliminated (actual costs of the foods, expensive sicknesses caused by such foods, etc.). This is the material appeal. Finally, an explanation of the psychological factors in eating junk foods (how they serve as an emotional substitute, how they are used to “re- ward” or “punish.”) This is the emotional appeal. An education program of this sort is effective in breaking the junk food addiction.

Article #1: Control Through Clear Thinking by A.D. Andrews, Jr.

== Article #1: Control Through Clear Thinking by A.D. Andrews, Jr. ==

 

I have a Master of Science Degree in Health Education. Also I have been certified (for life) by the State of Missouri to teach classes in Health. This presentation of personal achievement is supposed to impress you. It is important that I make a big impression on you at the beginning of this article because I am getting ready to make some highly un- usual statements in the very next paragraph and I want you to pay close attention to the statements and to follow the advice which I offer.

I have a Master of Science Degree in Health Education. Also I have been certified (for life) by the State of Missouri to teach classes in Health. This presentation of personal achievement is supposed to impress you. It is important that I make a big impression on you at the beginning of this article because I am getting ready to make some highly un- usual statements in the very next paragraph and I want you to pay close attention to the statements and to follow the advice which I offer.

It can be no other way. Can it? Do you see the big point I am making? War never caused greed, greed causes war. Hardened arteries never caused a man to eat greasy foods; greasy foods easily can be related to hardening of the arteries. Think about it. Come to understand that any practice, any action or reaction, anything that you do that you can recognize to be against your inner sense of well being, your fitness, your longevity is bad, wicked, sinful, evil and must be seen in that light. To see it in any oth- er light is illusion, delusion, unreal. You don’t have to be a college graduate to under- stand these things. (In fact, it may hinder your clarity.) All you have to do is to be quiet within yourself and think. Don’t “work” at “think,” just be still within yourself and the message will come through. Try it. You’ll see. Life will be less hectic. “Control” will come easier, because when one really understands, he understands with his whole, en- tire self—not just with his mind. And when there is understanding, change in behavior comes. You don’t have to “struggle” or “fight.” Just learn to broaden your concept of today to include yesterday and tomorrow, yesteryear and all the years ahead. If you do, there will be more of them. They will be better ones too.

It can be no other way. Can it? Do you see the big point I am making? War never caused greed, greed causes war. Hardened arteries never caused a man to eat greasy foods; greasy foods easily can be related to hardening of the arteries. Think about it. Come to understand that any practice, any action or reaction, anything that you do that you can recognize to be against your inner sense of well being, your fitness, your longevity is bad, wicked, sinful, evil and must be seen in that light. To see it in any oth- er light is illusion, delusion, unreal. You don’t have to be a college graduate to under- stand these things. (In fact, it may hinder your clarity.) All you have to do is to be quiet within yourself and think. Don’t “work” at “think,” just be still within yourself and the message will come through. Try it. You’ll see. Life will be less hectic. “Control” will come easier, because when one really understands, he understands with his whole, en- tire self—not just with his mind. And when there is understanding, change in behavior comes. You don’t have to “struggle” or “fight.” Just learn to broaden your concept of today to include yesterday and tomorrow, yesteryear and all the years ahead. If you do, there will be more of them. They will be better ones too.

Reprinted from The Health Crusader, September 1979

'''''Reprinted from The Health Crusader, September 1979'''''

 

In this country we have what is called the capitalist system. Its sole motive is to produce for profits. The other day we received a brochure from LITTLE FREE PRESS that points out some of the inhumane drives of our present system. LITTLE FREE PRESS advocates a system that involves a non-money non-credit economy...a very challenging concept. I have embellished their points somewhat but they areas follows:

In this country we have what is called the capitalist system. Its sole motive is to produce for profits. The other day we received a brochure from LITTLE FREE PRESS that points out some of the inhumane drives of our present system. LITTLE FREE PRESS advocates a system that involves a non-money non-credit economy...a very challenging concept. I have embellished their points somewhat but they areas follows:

# Makingthingsundulycomplex,mysteriousandinscrutableismoreprofitablethanmak- ing things simple.

# Makingthingsundulycomplex,mysteriousandinscrutableismoreprofitablethanmak- ing things simple.

# Monopolies and controlled markets are more profitable than free trade.

# Monopolies and controlled markets are more profitable than free trade.

# When people have accidents, suffer from illness, catastrophe, etc. there is profit to be realized. A content and happy people are a poor market.  Thus you can see how inverted and perverted our values are. I’ll end quoting Ernest Mann, author of the piece:  “If we don’t switch our method of “economic motivation” soon, our striving for prof-  it may ruin our life-support system beyond the point of no return.”  What is your role in this great play? Are you a tiny gear that helps to keep this jug-  gernaut rolling? Could you find a way to survive without working for a company that is destroying our environment? Are you adding to people’s distractions, to keep them from becoming aware of viable alternatives? Or are you helping others to become aware of our problems and turning them onto the solutions?  Reprinted from The Health Crusader, October 1979  Article #3: Blueprint For Survival by Keki R. Sidhwa, N.D., D.O. The great international debate today is not about the imminence of internecine war or the morality of nuclear weapons. It is about the quality of life that we may expect in the future for ourselves and our children. The important question now is—can the human race survive in terms of our present day relationship with the world outside and nature and, if we do manage to survive, in what state of health or ill health?  Are we heading for doom, come what may, or do we still have a chance? In which direction is the world heading?  There is no easy answer to the question. The web of life that nature has woven on this finite plant is immensely complex, full of subtle balances and involved interplays.  Natural Hygiene has always, from the beginning, demanded that we understand this scheme of natural balance. Now it seems the time is approaching when we either pay heed or pay the consequences. Instead of exploiting the natural resources we must learn to conserve and thus try to achieve once more the balance that nature achieved on earth before the impact of man and his “technological achievements.”  Not only must we understand how man has disturbed the balance, but learn what steps we must take to rectify that mistake. Have we the will to make the changes we must make? Have we the power? I do not know. But, if only because of our growing understanding of our plight, I still hope.

# When people have accidents, suffer from illness, catastrophe, etc. there is profit to be realized. A content and happy people are a poor market.   

Thus you can see how inverted and perverted our values are.

 

I’ll end quoting Ernest Mann, author of the piece:  “If we don’t switch our method of “economic motivation” soon, our striving for prof-  it may ruin our life-support system beyond the point of no return.”  What is your role in this great play? Are you a tiny gear that helps to keep this jug-  gernaut rolling? Could you find a way to survive without working for a company that is destroying our environment? Are you adding to people’s distractions, to keep them from becoming aware of viable alternatives? Or are you helping others to become aware of our problems and turning them onto the solutions?  Reprinted from The Health Crusader, October 1979   

 

== Article #3: Blueprint For Survival by Keki R. Sidhwa, N.D., D.O. ==

The great international debate today is not about the imminence of internecine war or the morality of nuclear weapons. It is about the quality of life that we may expect in the future for ourselves and our children. The important question now is—can the human race survive in terms of our present day relationship with the world outside and nature and, if we do manage to survive, in what state of health or ill health?  Are we heading for doom, come what may, or do we still have a chance? In which direction is the world heading?  There is no easy answer to the question. The web of life that nature has woven on this finite plant is immensely complex, full of subtle balances and involved interplays.  Natural Hygiene has always, from the beginning, demanded that we understand this scheme of natural balance. Now it seems the time is approaching when we either pay heed or pay the consequences. Instead of exploiting the natural resources we must learn to conserve and thus try to achieve once more the balance that nature achieved on earth before the impact of man and his “technological achievements.”  Not only must we understand how man has disturbed the balance, but learn what steps we must take to rectify that mistake. Have we the will to make the changes we must make? Have we the power? I do not know. But, if only because of our growing understanding of our plight, I still hope.

The more of us who try to live a Hygienic Life—the better it is for the world also. Natural Hygiene is not smug isolation from the rest of the world. It is total commitment on behalf of the whole of mankind and the animal kingdom. The fact that you benefit also is incidental—a sort of bonus for the total involvement with the rest of life. By ob- serving the following blueprint for the individual you will help the human race to sur- vive:

The more of us who try to live a Hygienic Life—the better it is for the world also. Natural Hygiene is not smug isolation from the rest of the world. It is total commitment on behalf of the whole of mankind and the animal kingdom. The fact that you benefit also is incidental—a sort of bonus for the total involvement with the rest of life. By ob- serving the following blueprint for the individual you will help the human race to sur- vive:

# Inyourdailylifeusebothsidesofpaperinwriting.Passonoutgrowntoysandclothes.  Compost all organic waste. Garden without pesticides, herbicides, chemical fertilizers,  etc.

# Inyourdailylifeusebothsidesofpaperinwriting.Passonoutgrowntoysandclothes.  Compost all organic waste. Garden without pesticides, herbicides, chemical fertilizers,  etc.

# Inyourcommunityorganizealocalrecyclingclubforglass,paper,cloth,ironandsteel.

# Inyourcommunityorganizealocalrecyclingclubforglass,paper,cloth,ironandsteel.

# Monitoralllocalgovernmentplansfortheirenvironmentaleffects.Pressformaximum recycling, especially of water in local industries. Press your local authority to make com- post out of sewage.  In the final analysis we have to realize profoundly as Natural Hygienists that all our studies, deep and superficial, whether through books or by direct and personal experi- ence in any form, cannot be divorced from living.  We can have more life, only if we help to enhance the whole of life.  Reprinted from Dr. Shelton’s Hygienic Review, January 1977  Article #4: Junk Fooders Have It Made The University of Montana conducted some experiments on the food preferences of five- year old children before and after exposure to TV food commercials. “Natural prefer- ence” and preference after exposure to TV food commercials were compared.  The children were free to choose from junk foods such as corn chips, sweet cereals, cookies, soda pop, etc. and from higher-nutrition foods such as cheese, carrots, grapes, apples, milk and orange juice. Their natural preference was measured based on this si- multaneous exposure.

# Monitoralllocalgovernmentplansfortheirenvironmentaleffects.Pressformaximum recycling, especially of water in local industries. Press your local authority to make com- post out of sewage.   

In the final analysis we have to realize profoundly as Natural Hygienists that all our studies, deep and superficial, whether through books or by direct and personal experi- ence in any form, cannot be divorced from living.  We can have more life, only if we help to enhance the whole of life.  Reprinted from Dr. Shelton’s Hygienic Review, January 1977   

 

== Article #4: Junk Fooders Have It Made ==

The University of Montana conducted some experiments on the food preferences of five- year old children before and after exposure to TV food commercials. “Natural prefer- ence” and preference after exposure to TV food commercials were compared.  The children were free to choose from junk foods such as corn chips, sweet cereals, cookies, soda pop, etc. and from higher-nutrition foods such as cheese, carrots, grapes, apples, milk and orange juice. Their natural preference was measured based on this si- multaneous exposure.

Then the children were shown a mere 12 minutes of children’s programming that included a half-dozen commercials for both low nutrition foods and for the higher-nutri- tion foods. Then back to the food tables and guess what?

Then the children were shown a mere 12 minutes of children’s programming that included a half-dozen commercials for both low nutrition foods and for the higher-nutri- tion foods. Then back to the food tables and guess what?